Everything arrives as noise.
One point four million events a day. Order placed, order paid, order disputed. Stock moved, stock lost, stock counted twice. Price changed by a competitor at 04:12 on a Sunday. A courier scan in a depot nobody has heard of. A buyer asking, in Polish, whether the cable is two metres or three.
None of it is information yet. It is weather — pressure differentials, arriving continuously, indifferent to whether anyone is watching. The instinct is to hire people to watch it. That instinct scales linearly and the weather does not.
Nobody reads 1.4 million events. Nobody should have to. The only honest question is what the operator sees instead.